When it comes to finding a start-up idea with a 100% chance of selling, the special events industry seems like a gold mine. In just a decade, it has grown enormously and the gates to event management are flooded with job seekers and entrepreneurs who wish to make it big in the entertainment world. But, event planning is demanding and ever-changing and one with a lot of glitz and glamor associated with it. As such, if you don’t have a trendy bone in your body, it is definitely not the place to be for you.
But if you are serious about venturing into this field, there are mainly two things you need to consider:
- What kinds of Event Planning are out there?
There are four categories of events to choose from:
- Celebrations (fairs, parades, weddings, reunions, birthdays, anniversaries)
- Education (conferences, meetings, graduations)
- Promotions (product launches, political rallies, fashion shows)
- Commemorations (memorials, civic events)
Sit down and plan on what events you want to specialize on, and the type of services you can offer. Event planning is a very wide and versatile field, so it is only right that you go into much detail regarding every single type of event that you are going to plan. Research the market in order to arrive at the most hot and happening idea.
- Do you have what it takes?
If you are looking to set off a career in party planning and event managements, you need a certain spark in your personality. If you consider yourself as a boring and uninteresting character, you may want to consider hiring someone who fits the bill. It is essential that you have a genuine and keen interest towards the industry. Event planning is not a ‘get rich quick’ scheme and involves a lot of hard work and ingenuity.
The good news is that Event Management has an almost unlimited income potential. In an event management business, special events can fetch you big bucks, provided you acquire some massive clients. So don’t listen to friends and family who try to convince you that party planning is for the lazy, hitch up the party person in you and prepare to be blown away!