Dressing is what defines one’s personality in the contemporary times as well as in the earlier times too. It was dressing which used to determine if one was highborn or lowborn. The value of clothing can be understood in the present context where formal clothing has defined the world aesthetically and is seen as a cult in the offices.
About the Start-up
Fashion combined with the outsmart formals for the women category is still the mystery where western clothing has till date ruled the scene but here comes a start-up which aims to bring serenity into the formal markets for women. The aim of Crosstitch works to bring contemporary fashion by redefining classical western wears. It is a complete women’s fashion clothing and accessory brand which has influenced heavily by the women formal clothing sectors. They provide access to the latest trends of the current season at affordable prices. Crosstitch has designed a range of affordable women’s shirts in bright and vibrant colors and prints that would help make a fashionable statement in the workplace. Besides that they also have a range of hand painted silk scarves which have been crafted by Indian artisans.
About the Founder
Sahiba Joher, a Delhi University Graduate in commerce and an account professional at accountancy giant Ernst & Young, can be attributed the credit to have brought out this stupendous idea. The company is New Delhi based. As a professional, she realized the need of smart formal wear for women and its lack in the market and started working towards it. There can be various reasons for that and the main reason being the fewer choices available for good quality affordable AM to PM clothing. She had a strong belief that her venture would have lots of potential as the market of fashion has a a lot of opportunities that are yet to be explored and thus decided to quit her job and come up with a label that was online with the true essence of Make In India and which catered to the needs of working women. They currently have a team of 5 full-time employees and 3 part-time employees.